Our luxury brand management offering encompasses creation and implementation of entire roadmap to manage and grow an organization's brand. We use our in-depth consumer behavior expertise, knowledge of luxury industry and past experience in scaling brands to infuse new energy into your brand's growth journey.
Our range of offerings include:
- Develop and implement a comprehensive brand strategy that aligns with brand’s identity and values
- Conduct market research to make informed marketing and branding decisions
- Plan and execute marketing campaigns (including social media platforms) that resonate with luxury brand’s target audience
- Build right partnerships to enhance brand’s image and reach
- Provide guidance and direction to achieve brand objectives
- Analyze key performance indicators to assess the effectiveness of marketing efforts
Our strategic advisory & market research offering helps luxury brands to turn their existing and target customers into lifetime connoisseurs by providing in-depth knowledge on consumer behavior trends, market dynamics and competitive intelligence.
We help in creating customized marketing strategies and strategic plans based on our research and intelligence driven approach. We analyze the problem, we implement the solution and we engage in continuous follow up programs. We are solution-oriented and believe in customizing solutions based on our each client’s unique business needs. We use both qualitative and quantitative market research techniques to gain understanding about consumers’ brand choice, buying habits, consumption patterns and attitude towards purchase of luxury brands. Our success lies in selecting right target audience, suitable sampling techniques and appropriate research design based on the problem in hand.
These insights are used to develop actionable strategies for luxury brands to build long-term sustainable growth rate for the brands.
Examples of our advisory and research offerings include:
- Formulation of India entry strategies for global brands
- Primary and desk research study to understand luxury consumer behavior and purchase dynamics
- Competitive intelligence and benchmarking studies to identify best practices and market scenario
- Expert Interviews, focus group studies and consumer surveys for product launch and market testing
Luxury brands target a niche consumer base which poses unique challenges to brands in terms of managing the expectations of discerning set of customers. We provide customized and specialized training programs to employees working with luxury brands with an aim to empower them with detailed understanding of unique needs of luxury consumers.
Examples of our training programs include:
- Customized sales training program for front line sales staff of luxury brands to develop better understanding of consumer purchase dynamics, needs and preferences
- Training program for marketing team of luxury brands to formulate effective marketing strategies based on industry best practices, consumer behavior principles and trends
- Industry briefing sessions for top management of luxury brands to understand the latest trends, best practices and upcoming challenges and opportunities in the luxury industry
Examples of our certificate programs/workshops include:
- Managing Luxury Business in the New age
- Luxury Retail Management in the Digital Age
- Sustainable Luxury: The way forward
- Selling tactics for high-end brands
- Digitization: A prerequisite for Luxury Brands
- Effective marketing strategies to win new age luxury consumers
- Crafting tomorrow’s Luxury Retail Store
- Redefining Luxury Hospitality for the future
- Understanding Indian Luxury Consumer Behaviour
We provide thought provoking and research backed marketing content in the luxury domain. Our content is based on extensive primary and desk research. We continuously monitor key developments trends in the luxury industry globally and put forth our unique perspective and analysis in developing high quality content for our clients.
Our range of offerings includes:
- Blogs, articles and research pieces for luxury brands, magazines and digital publications in the luxury domain
- Interview style content with industry experts and key stakeholders of the luxury industry
- Academic content for luxury marketing/luxury brand management coursework such as case studies, book chapters and course modules
- Industry Reports, White Papers & Newsletters